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Decision Making Process in Corporate Sponsorship

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Decision Making Process in Corporate Sponsorship
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  1. Beskrivelse

    Since the early 2000s, Brazil has experienced a peculiar practice of decision making in corporate sponsorship. This is the open call for sponsorship proposals, in which companies choose projects through public selections available to all interested sponsorship seekers. "Lárcio Benedetti has brought a valuable insight into what can be learned from the practice of companies inviting proposals from sponsorship seekers. The book is also a good round up of general principals in sponsorship and is helpful in increasing knowledge of the medium." (William Fenton, co-author of The Sponsorship Handbook and a Board Director of The European Sponsorship Association - ESA)

  2. Yderligere info
    Udgivelsesdato:
    01-11-2015
    Sprog:
    Engelsk
    ISBN13:
    9783659808272
    Sidetal:
    120
    Vægt:
    191 g
    Dybde:
    7 mm
    Bredde:
    152 mm
    Højde:
    229 mm
    Mærkat:
    Bog, hæftet
    Format:
    Hæftet
  3. Anmeldelser

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