Decision Equity

- The Ultimate Metric to Connect Marketing Actions to Profi Ts

af


Decision Equity
  • Bog, paperback (kr. 324,95) (kr. 324,95)
    • Leveringstid 4-8 hverdage
    • Forventet levering 02-05-2019
    Format:
    Bog, paperback
    Udgivelsesdato:
    10-03-2011
    Sprog:
    Engelsk
    Sidetal:
    200
    Læsernes anmeldelser
    (0 anmeldelser)
    1. Beskrivelse

      More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make fi nancially sound marketing decisions. In this new book, Kumar and Gupta resolve both problems. They introduce breakthrough thinking around the fi nancial consequences of marketing actions and propose decision equity as the ultimate metric to connect marketing strategies to fi nancial success. Using numerous case studies from small fi rms to global conglomerates, they provide a comprehensive and robust framework for implementing a decision equity-based strategic approach within an organization. The authors build a compelling case for fact-based decision making and illustrate the power of cross- functional participation in strategic problem solving. They provide a step- by- step approach to build decision equity-based systems within fi rms. They show how organizations can win and achieve their strategic vision by developing a linkage orientation and learning how to connect their Actions to Profits.

      Andre udgaver:

      E-bog, ePub

    2. Yderligere info
      ISBN13:
      9781606491935
      Vægt:
      272 g
      Dybde:
      10 mm
      Bredde:
      152 mm
      Højde:
      228 mm
      Format:
      Paperback
      Udgave:
      0
      • Bibliotekernes beskrivelse

        In this book, the authors introduce "Decision Equity" as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.

    3. Anmeldelser

    Fandt du ikke hvad du søgte?

    Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.