Many business leaders have great
expectations of the monetization of
data. However, reality shows that the
path to data-driven profits is neither
easy nor straightforward. Therefore,
many expectations go unrealized.
Over the past t... wo years, we have
studied the capabilities that are necessary
for realizing data-driven profits.
In other words, we have investigated
the capabilities firms need in order to
transform Big Data into Big Business.
Our work concluded with the development
of a capability map – a fairly
substantial map detailing nine capabilities
that organizations must master in
order to release the full potential of
This guide is a practitioner-oriented
presentation of the nine capabilities
found in the capability map, which is
entitled DataProfit. We describe each
capability and invite you to analyze
your organization as we go along. On
the final pages, we bring the pieces
together and create an overview of your
organization’s capabilities. Based on that
overview, you can develop your own
path to data-driven growth. We hope
you enjoy working with DataProfit!
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