Cybermarketing

- Bickerton, P: Cybermarketing

af

indgår i serie Cim Series


Cybermarketing
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Format:
Bog, paperback
Udgivelsesdato:
25-08-2000
Sprog:
Engelsk
Udgave:
2nd New edition.
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Safety at Work is widely accepted as the most authoritative guide to safety and health in the workplace. Its comprehensive coverage and academically rigorous approach make it essential reading for students on occupational safety and health courses at diploma, bachelor and master level, including the NEBOSH National Diploma. Health and safety professionals turn to it for detailed coverage of the fundamentals and background of the field.The seventh edition has been revised to cover recent changes in UK legislation and practice, including:Construction (Design & Management) Regulations 2007Regulatory Reform (Fire Safety) Order 2005Work at Height Regulations 2005Control of Noise at Work Regulations 2005Control of Vibration at Work Regulations 2005Waste regulations 2005, 2006ISO 12100 Safety of Machinery - Basic concepts and general principles'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by:* Increasing the up to date case material* Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes* Adding a new section on marketing information systems* More coverage on electronic direct and 1 to 1 marketing* Covering intranets for Marcomms in more depth* Building on 'Justifying the Business Case'* Updated and expanded information on pricing and branding.This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

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Bog, hardback
E-bog, ePub
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Udgivelsesdato:
25-08-2000
ISBN13:
9780750647045
Vægt:
567 g
Dybde:
20 mm
Bredde:
159 mm
Højde:
235 mm
Format:
Paperback
Bibliotekernes beskrivelse Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.

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