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Bog, paperback Customer Value Generation in Banking af Stefanie Auge-Dickhut

Customer Value Generation in Banking (Management for Professionals)

- The Zurich Model of Customer-Centricity

(Bog, paperback)

18 black & white illustrations, 35 colour illustrations, biography

18 black & white illustrations, 35 colour illustrations, biography

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9783319368795
Sideantal:
217
Udgivet:
04-11-2016
Udgave:
Softcover reprint of the original 1st ed. 2016
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Forlagets beskrivelse
18 black & white illustrations, 35 colour illustrations, biography
Bibliotekernes beskrivelse
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

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