Customer Processes in Business-To-Business Service Transactions

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indgår i serie Business-to-business-marketing


Customer Processes in Business-To-Business Service Transactions
Format:
Bog, hæftet
Udgivelsesdato:
01-11-2006
Sprog:
Engelsk
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Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator's internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.

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ISBN13:
9783835006010
Vægt:
422 g
Dybde:
18 mm
Bredde:
148 mm
Højde:
210 mm
Format:
Hæftet

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Customer Processes in Business-To-Business Service Transactions

af

indgår i serie Business-to-business-marketing

  • Leveringstid 4-6 hverdage
  • Forventet levering 24-06-2019

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