Creativity for Innovation Management

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Creativity for Innovation Management
  • Forlagets pris kr. 459,95
  • Leveringstid 5-8 hverdage
  • Forventet levering 07-06-2018
  • Bog, paperback (kr. 349,95) (kr. 349,95)
    1. Beskrivelse

      54 Line drawings, black and white; 27 Tables, black and white; 54 Illustrations, black and white

      Udgivelsesdato:
      27-03-2017
      Leveringstid:
      5-8 hverdage
      Bedømmelse:
      (0)
    2. Yderligere info
      Udgivelsesdato:
      27-03-2017
      Sprog:
      Engelsk
      ISBN13:
      9781138641327
      Sidetal:
      320
      Vægt:
      524
      Bredde:
      159
      Længde:
      235
      Mærkat:
      Bog, paperback
      Format:
      Paperback
      • Bibliotekernes beskrivelse

        Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills. This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.

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