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Corporate Strategic Communication af Richard Stanton

Corporate Strategic Communication

- A General Social and Economic Theory

(E-bog, PDF)

Beskrivelse: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful... Læs mere

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what mak... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781137544087
Sideantal:
224
Udgivet:
14-10-2016
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Forlagets beskrivelse
Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

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