The staging of small-scale sports events is becoming increasingly popular as a strategy for economic diversification and development, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by small and medium-sized enterprises (SMEs) is the financial lifeblood of these small-scale events. However, little research has paid attention to the management processes underpinning sponsorship agreements between SMEs and small-scale sport tourism events. This book provides a detailed insight into the management of sponsorship agreements at the local level. The book highlights a number of implications that will be of interest to event managers, sponsors, as well as researchers and students interested in the fields of corporate sponsorship and/or the management of special events.
Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.