Studiebog
    Corporate Innovation (RLE Marketing)

    Corporate Innovation (RLE Marketing)

    - Marketing and Strategy

    Af
    Bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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    Detaljer
    • SprogEngelsk
    • Sidetal282
    • Udgivelsesdato26-11-2015
    • ISBN139781138966826
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt453 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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