Corporate Communication

- Critical Business Asset for Strategic Global Change

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Corporate Communication
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Format:
Bog, hardback
Udgivelsesdato:
30-12-2014
Sprog:
Engelsk
Sidetal:
229
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The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

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Udgivelsesdato:
30-12-2014
ISBN13:
9781433119262
Vægt:
650 g
Dybde:
20 mm
Bredde:
180 mm
Højde:
260 mm
Format:
Hardback
Udgave:
New edition
Forfattere
Bibliotekernes beskrivelse This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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