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Corporate Communication

- A Guide to Theory and Practice

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Corporate Communication
Du sparer 12% fra forlagets pris Du sparer 12% fra forlagets pris
  • Bog, paperback (kr. 334,95) (kr. 334,95)
    • Forlagets pris kr. 379,95
    • Leveringstid 1-2 hverdage
    • Forventet levering 18-01-2019
    • 12%
    Format:
    Bog, paperback
    Udgivelsesdato:
    23-01-2017
    Sprog:
    Engelsk
    Sidetal:
    328
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    1. Beskrivelse

      Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors' blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

      Andre udgaver:

      Bog, hardback

    2. Yderligere info
      ISBN13:
      9781473953703
      Vægt:
      570 g
      Dybde:
      15 mm
      Bredde:
      170 mm
      Højde:
      242 mm
      Format:
      Paperback
      Udgave:
      5th Revised edition
      • Bibliotekernes beskrivelse

        The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications.

    3. Anmeldelser

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