Udvidet returret til 31. januar 2017

Bog, paperback Collaborative Ethnography in Business Environments af Maryann Mccabe

Collaborative Ethnography in Business Environments

(Bog, paperback)

"Originally published in 2014 as a thematic issue of the International Journal of Business Anthropology, vol. 5(1), ISSN 2155-6237." 21 black & white illustrations, 2 black & white tables

"Originally published in 2014 as a thematic issue of the International Journal of Business Anthropology, vol. 5(1), ISSN 2155-6237." 21 black & white ... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781138691544
Sideantal:
160
Udgivet:
26-09-2016
Vis mere

Sæt bog på liste

  • Bogliste


Andre udgaver:

(Bog, hardback), Engelsk
kr. 1.079,95
(Bog, paperback), Engelsk
kr. 389,95
 
kr. 319,95
Leveringstid
5-10 hverdage
Leveres senest
23-12-2016
-18%

kr. 259,78
Din studiepris
Fragt
kr. 19,95



Forlagets beskrivelse
"Originally published in 2014 as a thematic issue of the International Journal of Business Anthropology, vol. 5(1), ISSN 2155-6237." 21 black & white illustrations, 2 black & white tables
Bibliotekernes beskrivelse
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book * argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; * addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; * reveals the essentially dynamic process of collaborative ethnography; * shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Kundernes boganmeldelser af Collaborative Ethnography in Business Environments

Anmeld bogen og vær med i konkurrencen om gavekort – læs mere her.

Der er ingen anmeldelser af Collaborative Ethnography in Business Environments

for at skrive en anmeldelse.