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Collaborative Ethnography in Business Environments

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Collaborative Ethnography in Business Environments
  • Forlagets pris kr. 339,95
  • Leveringstid 5-9 hverdage
  • Forventet levering 04-07-2018
  • Bog, paperback (kr. 269,95) (kr. 269,95)
    1. Beskrivelse

      "Originally published in 2014 as a thematic issue of the International Journal of Business Anthropology, vol. 5(1), ISSN 2155-6237." 2 Tables, black and white; 21 Illustrations, black and white

      Andre udgaver:

      Bog, hardback
      Bog, paperback

    2. Yderligere info
      Udgivelsesdato:
      18-10-2016
      Sprog:
      Engelsk
      ISBN13:
      9781138691544
      Sidetal:
      160
      Vægt:
      204 g
      Bredde:
      159 mm
      Længde:
      235 mm
      Mærkat:
      Bog, paperback
      Format:
      Paperback
      • Bibliotekernes beskrivelse

        In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The bookargues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;reveals the essentially dynamic process of collaborative ethnography;shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

    3. Anmeldelser

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