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Collaborative Ethnography in Business Environments

Collaborative Ethnography in Business Environments

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  • Forlagets pris kr. 339,95
  • Leveringstid 5-8 hverdage
  • Forventet levering 07-05-2018
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  1. Beskrivelse

    "Originally published in 2014 as a thematic issue of the International Journal of Business Anthropology, vol. 5(1), ISSN 2155-6237." 2 Tables, black and white; 21 Illustrations, black and white

    Udgivelsesdato:
    18-10-2016
    Leveringstid:
    5-8 hverdage
    Rating:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    18-10-2016
    Sprog:
    Engelsk
    ISBN13:
    9781138691544
    Sidetal:
    160
    Vægt:
    240
    Bredde:
    159
    Længde:
    235
    Mærkat:
    Bog, paperback
    Format:
    Paperback
    • Bibliotekernes beskrivelse

      In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The bookargues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;reveals the essentially dynamic process of collaborative ethnography;shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

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