China's Evolving Consumers

- 8 Intimate Portraits

af


China's Evolving Consumers
Du sparer Spar kr. 38,65 med Shopping-fordele
  • Leveringstid 5-10 hverdage
  • Forventet levering 28-05-2021
For at købe bogen til fordelspris skal du have et medlemskab med Shopping-fordele. Du kan prøve medlemskabet gratis de første 30 dage. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om medlemskaber og Shopping-fordele her.
Format:
Bog, paperback
Udgivelsesdato:
02-11-2018
Sprog:
Engelsk
Sidetal:
164
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about these consumers: Who are they? This book offers an answer to that question. In fact, eight answers.Written by experienced marketing professionals and academics, China's Evolving Consumers looks into the lives of eight different types of consumers who are shaping the culture and marketplace in China today.Successful branding and marketing requires an intimate knowledge of the target customer, and for China, that means going beyond the fact that urban Chinese now live more comfortable lives and have more disposable income. Touching the hearts of Chinese consumers, particularly in the face of the rising power of domestic brands, means that global brands need a better understanding of what Chinese consumers dream about, what new pressures they feel and what fears they have.

Vis mereVis mindre

Udgivelsesdato:
02-11-2018
ISBN13:
9789888422906
Bredde:
145 mm
Højde:
210 mm
Format:
Paperback
Forfattere
Bibliotekernes beskrivelse The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about

Vis mereVis mindre

Vis mereVis mindre

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo – din danske boghandel!

Hos os kan du handle som gæst, Saxo-bruger eller Premium-medlem – du bestemmer helt selv. Skulle du få brug for hjælp, sidder vores kundeservice-team klar ved både telefonerne og tasterne.

Om fordelspriser hos Saxo

For at købe bøger til fordelspris, skal du være medlem af Premium, Premium Shopping eller Premium Studie. De første 30 dage er gratis for nye medlemmer. Medlemskabet fornyes automatisk og kan altid opsiges. Læs mere om fordelene ved vores forskellige medlemskaber her.

Machine Name: SAXO080