Building Brands Directly

- Creating Business Value from Customer Relationships

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Building Brands Directly
  • Leveringstid 2-4 uger
  • Forventet levering 23-12-2019
Format:
Bog, paperback
Udgivelsesdato:
01-01-1996
Sprog:
Engelsk
Udgave:
1st ed. 1996.
  • Beskrivelse
  • Yderligere info
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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.

Andre udgaver:

Bog, hardback
E-bog, PDF

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Udgivelsesdato:
01-01-1996
ISBN13:
9781349137732
Vægt:
674 g
Dybde:
23 mm
Bredde:
155 mm
Højde:
235 mm
Format:
Paperback
  • Forfattere

  • Bibliotekernes beskrivelse

    How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. 1 Paperback / softback XVI, 431 p.

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