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Bog, hardback Understanding the New Business Paradigm in Eastern Europe af Robert Kozielski

Understanding the New Business Paradigm in Eastern Europe

- Lessons on Building a Successful Small Business

(Bog, hardback)

The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of "four-leaf clover" based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publicati... Læs mere

The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of "four-leaf... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781787141216
Sideantal:
250
Udgivet:
01-01-1900
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Forlagets beskrivelse
The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of "four-leaf clover" based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in which such comparison and confrontation were made.
Bibliotekernes beskrivelse
It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the "four-leaf clover," Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and more. This work will be of interest to academics and professional who are looking for a holistic and systematic approach to successful small business management.

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