Branding and Sustainable Competitive Advantage

- Building Virtual Presence


Branding and Sustainable Competitive Advantage
Du sparer Spar kr. 65,00 med Saxo Premium
Format:
Bog, hardback
Udgivelsesdato:
28-09-2011
Sprog:
Engelsk
Sidetal:
296

Branding and Sustainable Competitive Advantage

- Building Virtual Presence

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  • Forventet levering 08-05-2019
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  1. Beskrivelse

    Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers' minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers' perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

  2. Yderligere info
    ISBN13:
    9781613501719
    Vægt:
    975 g
    Dybde:
    17 mm
    Bredde:
    215 mm
    Højde:
    279 mm
    Format:
    Hardback
    Udgave:
    0
  3. Anmeldelser

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