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Brand Management

- Research, Theory and Practice

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Brand Management
Du sparer 27% Du sparer 27%
  • Bog, paperback (kr. 369,95) (kr. 369,95)
    • kr. 509,95
    • Leveringstid 5-9 hverdage
    • Forventet levering 04-01-2019
    • Kan ikke leveres før jul
    • 27%
    Format:
    Bog, paperback
    Udgivelsesdato:
    24-11-2015
    Sprog:
    Engelsk
    Sidetal:
    312
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    1. Beskrivelse

      For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive.BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?'This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

      Andre udgaver:

      Bog, paperback
      Bog, hardback

    2. Yderligere info
      ISBN13:
      9781138804692
      Vægt:
      476 g
      Dybde:
      17 mm
      Bredde:
      159 mm
      Højde:
      235 mm
      Format:
      Paperback
      Udgave:
      2nd New edition
      • Bibliotekernes beskrivelse

        57 Line drawings, black and white; 20 Tables, black and white; 57 Illustrations, black and white

    3. Anmeldelser

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