Udvidet returret til 31. januar 2017

Bog, hardback Brand Fans af Aaron C. T. Smith

Brand Fans

- Lessons from the World's Greatest Sporting Brands, 2017

(Bog, hardback)

Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected ... Læs mere

Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engag... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9783319488530
Udgivet:
17-01-2017
Udgave:
1st ed. 2017
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Forlagets beskrivelse
Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. biography
Bibliotekernes beskrivelse
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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