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Brand Fans

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Brand Fans
  • Forlagets pris kr. 1.229,95
  • Leveringstid 2-4 uger
  • Forventet levering 21-06-2018
Bog, hardback (kr. 839,95) (kr. 839,95)
  1. Beskrivelse

    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. 1 Hardback X, 249 p.

    Udgivelsesdato:
    30-01-2017
    Leveringstid:
    2-4 uger
    Bedømmelse:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    30-01-2017
    Sprog:
    Engelsk
    ISBN13:
    9783319488530
    Vægt:
    467
    Højde:
    20
    Bredde:
    148
    Længde:
    210
    Mærkat:
    Bog, hardback
    Format:
    Hardback
    Udgave:
    1st ed. 2017
    • Bibliotekernes beskrivelse

      Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

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