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Bog, paperback Brand Command af Alex Marland

Brand Command (Communication Strategy and Politics)

- Canadian Politics and Democracy in the Age of Message Control

(Bog, paperback)

An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy. 16 photographs, 24 figures

An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy. 16 ... Læs mere

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Sprog:
Engelsk
ISBN-13:
9780774832045
Sideantal:
1056
Udgivet:
15-02-2017
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Forlagets beskrivelse
An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy. 16 photographs, 24 figures
Bibliotekernes beskrivelse
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

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