Find din pensumliste her

Du er her:
Bog, paperback Behavioral Economics and Healthy Behaviours af Yaniv Hanoch

Behavioral Economics and Healthy Behaviours

- Key Concepts and Current Research

(Bog, paperback)

20 black & white tables, 10 black & white line drawings

20 black & white tables, 10 black & white line drawings


Vis mere

Sæt bog på liste

  • Bogliste

kr. 359,95
Kan forudbestilles

kr. 283,16
Din studiepris
kr. 19,95

Forlagets beskrivelse
20 black & white tables, 10 black & white line drawings
Bibliotekernes beskrivelse
The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations.Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives.

Kundernes boganmeldelser af Behavioral Economics and Healthy Behaviours

Anmeld bogen og vær med i konkurrencen om gavekort – læs mere her.

Der er ingen anmeldelser af Behavioral Economics and Healthy Behaviours

for at skrive en anmeldelse.

Bogens kategori:

Din personlige bogassistent

Han følger dig rundt og finder nye anbefalinger, baseret på de bøger du kigger på.

Luk eller Skjul bogassistenten

Personlig bogassistent

Få løbende anbefalinger, mens du kigger rundt her på siden.