Bog, paperback Asia Branding af Bang Nguyen

Asia Branding

- Connecting Brands, Consumers and Companies

(Bog, paperback)

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This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies. XVIII, 350 p.

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into curren... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781137489951
Udgivet:
14-10-2016
Udgave:
1st ed. 2017
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06-12-2017

kr. 589,95
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Forlagets beskrivelse
This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies. XVIII, 350 p.
Bibliotekernes beskrivelse
This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.

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