Ambush Marketing and Brand Protection

- Law and Practice

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Ambush Marketing and Brand Protection
  • Leveringstid 2-3 uger
  • Forventet levering 06-12-2019
Format:
Bog, hardback
Udgivelsesdato:
17-11-2011
Sprog:
Engelsk
Udgave:
2nd Revised edition.
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing.Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and ParalympicGames in 2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.

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Udgivelsesdato:
17-11-2011
ISBN13:
9780199696451
Vægt:
1036 g
Dybde:
42 mm
Bredde:
177 mm
Højde:
247 mm
Format:
Hardback
  • Forfattere

  • Bibliotekernes beskrivelse

    The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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