Advocacy and Organizational Engagement

- Redefining the Way Organizations Engage

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Advocacy and Organizational Engagement
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Format:
Bog, hardback
Udgivelsesdato:
11-10-2019
Sprog:
Engelsk
Sidetal:
248
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  • Yderligere info
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In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together.For individuals, organizations and companies to be heard and have an impact, they need to cut through the noise by focusing on the quality and originality of their communications. This book analyzes the development of corporate communications and advocacy management within a number of contexts, including social media, marketing influencers, public relations and corporate social responsibility. To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M. Bochenek blends theoretical reflection with practical implementation and provides the reader with management models, strategic advice, questionnaires and tools. This makes Advocacy and Organizational Engagement a beneficial read for both scholars and practitioners working in the field of organizational development and business strategy.

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Udgivelsesdato:
11-10-2019
ISBN13:
9781789734386
Bredde:
152 mm
Højde:
229 mm
Format:
Hardback
  • Forfattere

  • Bibliotekernes beskrivelse

    In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.

Vis mereVis mindre

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Advocacy and Organizational Engagement

- Redefining the Way Organizations Engage

af

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  • Forventet levering 25-10-2019
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