Advertising, Gender and Society

- A Psychological Perspective

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Advertising, Gender and Society
  • Leveringstid 2-3 uger
  • Forventet levering 03-12-2019
Format:
Bog, hardback
Udgivelsesdato:
09-07-2019
Sprog:
Engelsk
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  • Yderligere info
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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Andre udgaver:

Bog, paperback

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Udgivelsesdato:
09-07-2019
ISBN13:
9781138307360
Vægt:
585 g
Bredde:
159 mm
Højde:
235 mm
Format:
Hardback
  • Forfattere

  • Bibliotekernes beskrivelse

    15 Line drawings, black and white; 5 Halftones, black and white; 10 Tables, black and white; 29 Illustrations, black and white

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