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Advertising as Multilingual Communication

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Advertising as Multilingual Communication
Du sparer 18% Du sparer 18%
  • Bog, hardback (kr. 699,95) (kr. 699,95)
    • kr. 849,95
    • Leveringstid 5-7 hverdage
    • Forventet levering 28-02-2019
    • 18%
    Format:
    Bog, hardback
    Udgivelsesdato:
    01-03-2005
    Sprog:
    Engelsk
    Sidetal:
    224
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    1. Beskrivelse

      Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

      Andre udgaver:

      Bog, hæftet

    2. Yderligere info
      ISBN13:
      9781403917256
      Vægt:
      435 g
      Dybde:
      16 mm
      Bredde:
      140 mm
      Højde:
      216 mm
      Forlag:
      Aiaa
      Format:
      Hardback
    3. Anmeldelser

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