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Advertising and Consumer Society

- A Critical Introduction

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Advertising and Consumer Society
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  • Bog, paperback (kr. 284,95) (kr. 284,95)
    • kr. 349,95
    • Leveringstid 2-4 uger
    • Forventet levering 18-01-2019
    • Kan ikke leveres før jul
    • 19%
    Format:
    Bog, paperback
    Udgivelsesdato:
    09-06-2016
    Sprog:
    Engelsk
    Sidetal:
    240
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    1. Beskrivelse

      This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

      Andre udgaver:

      E-bog, PDF

    2. Yderligere info
      ISBN13:
      9781137471741
      Vægt:
      361 g
      Dybde:
      13 mm
      Bredde:
      155 mm
      Højde:
      235 mm
      Format:
      Paperback
      Udgave:
      1st ed. 2017
      • Bibliotekernes beskrivelse

        This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. 1 Paperback / softback 75 Illustrations, black and white; VI, 226 p. 75 illus.

    3. Anmeldelser

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