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Bog, paperback Advertising and Consumer Society af Nicholas Holm

Advertising and Consumer Society

- A Critical Introduction

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An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods a... Læs mere

An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781137471741
Sideantal:
240
Udgivet:
09-06-2016
Udgave:
1st ed. 2017
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03-10-2017

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Forlagets beskrivelse
An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising. 75 Illustrations, black and white; VI, 226 p. 75 illus.
Bibliotekernes beskrivelse
An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

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