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Advertising and Consumer Society

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Advertising and Consumer Society
  • Forlagets pris kr. 359,95
  • Leveringstid 6-9 hverdage
  • Forventet levering 26-07-2018
  • Bog, paperback (kr. 284,95) (kr. 284,95)
    1. Beskrivelse

      This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. 1 Paperback 75 Illustrations, black and white; VI, 226 p. 75 illus.

      Andre udgaver:

      E-bog, PDF

    2. Yderligere info
      Udgivelsesdato:
      09-06-2016
      Sprog:
      Engelsk
      ISBN13:
      9781137471741
      Sidetal:
      240
      Vægt:
      372 g
      Højde:
      13 mm
      Bredde:
      155 mm
      Længde:
      235 mm
      Mærkat:
      Bog, paperback
      Format:
      Paperback
      Udgave:
      1st ed. 2017
      • Bibliotekernes beskrivelse

        This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

    3. Anmeldelser

      Kundernes boganmeldelser af Advertising and Consumer Society

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