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Advertising and Consumer Society

Advertising and Consumer Society

af

  • Forlagets pris kr. 359,95
  • Leveringstid 6-9 hverdage
  • Forventet levering 04-05-2018
Bog, paperback (kr. 289,95)
  1. Beskrivelse

    This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. 1 Paperback 75 Illustrations, black and white; VI, 226 p. 75 illus.

    Udgivelsesdato:
    09-06-2016
    Leveringstid:
    6-9 hverdage
    Rating:
    (0)
  2. Yderligere info
    Udgivelsesdato:
    09-06-2016
    Sprog:
    Engelsk
    ISBN13:
    9781137471741
    Sidetal:
    240
    Vægt:
    372
    Højde:
    13
    Bredde:
    155
    Længde:
    235
    Mærkat:
    Bog, paperback
    Format:
    Paperback
    Udgave:
    1st ed. 2017
    • Bibliotekernes beskrivelse

      This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising's crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of advertising's powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

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