Advertising Account Planning

- New Strategies in the Digital Landscape

af


Advertising Account Planning
Du sparer Spar kr. 150,00 med Saxo Premium
Format:
E-bog, ePub
Udgivelsesdato:
12-07-2019
Sprog:
Engelsk
Sidetal:
156
  • Beskrivelse
  • Yderligere info
  • Anmeldelser

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features:Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) modelCovers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of adsIllustrates the strategic process that culminates in developing the creative briefIncorporates interviews from industry professionals to give a sense of the actual jobIncludes assignments, discussions and additional readings

Vis mereVis mindre

Udgivelsesdato:
12-07-2019
ISBN13:
9781538114087
Format:
ePub

Vis mereVis mindre

Vis mereVis mindre

Advertising Account Planning

- New Strategies in the Digital Landscape

af

  • Leveringstid Straks (sendes på e-mail)
Køb til medlemspris og få altid fri fragt.
Prøv 30 dage gratis (herefter 99,-/md.).

Læs mere om Saxo Premium her.
  • Fri fragt
  • Stream 50.000 e- og lydbøger

på lager

Fandt du ikke hvad du søgte?

Hvis denne bog ikke er noget for dig, kan du benytte kategorierne nedenfor til at finde andre titler. Klik på en kategori for at se lignende bøger.

Velkommen til Saxo

Kom i gang nu!