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Bog, hæftet A Model for Product Line Decisions (Classic Reprint) af Glen L. Urban

A Model for Product Line Decisions (Classic Reprint)

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Excerpt from A Model for Product Line Decisions

Most firms market a numberc¿f somewhat similar products or what has been called a product line. Product policies of di versification and new product introduction have been implemented by the widening of the product line. Depth i... Læs mere

Excerpt from A Model for Product Line Decisions

Most firms market a numberc¿f somewhat similar products or what has been called a product lin... Læs mere

Produktdetaljer:

Sprog:
Engelsk
ISBN-13:
9781334374951
Sideantal:
80
Udgivet:
01-11-2016
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Excerpt from A Model for Product Line Decisions

Most firms market a numberc¿f somewhat similar products or what has been called a product line. Product policies of di versification and new product introduction have been implemented by the widening of the product line. Depth in the product line has emerged within product areas as firms attempt to meet competi tion and satisfy the needs of subsegments of the market. Al though the multiproduct firm has grown in importance, there has not been a corresponding growth in model building and research efforts to help solve the marketing problems of firms offering a line of goods. The purpose of this paper is to develop a theoretical product line model and present an emperical application of the model.

Product line decisions are difficult because the products in the line are not usually independent. They can not be individ ually Optimized and then added Uoproduce optimum product line results. The marketing mix established for one product may effect the sales of another product. This interdependency is the key con sideration in product line decision making.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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