amount of your time is taken up dealing with customers face to face and having more overheads, in comparison to a business that is purely online.
There are five core areas to a business: Marketing, sales, operations, delivery and finance. Typically, most business owners are great at the operations and delivery. With all your other priorities, marketing can often be neglected; but a new customer could be worth a huge amount to your business. Often, we spend hardly any time marketing our services to those prospects to get them to buy in the first place and then neglect to build on that relationship when they do become a customer. But building a relationship with your customer is vital to success. It’s what Nick calls ‘customer relationship marketing’. So, what does that mean? Well, it’s not just about marketing your business to get in a new enquiry, it’s then continuing to market and nurture your relationship when they are a customer, so you encourage them to buy more from you and refer others to do the same.
Nick wrote this book to share ideas that he and his wife have implemented in their businesses and with their clients in the hope that it will encourage you to do the same. The majority of the concepts in here are easy to implement and can be done very quickly. You can either read this book page by page or jump to a section that you’ve already started work on. This book isn’t a guarantee of success though; nothing will happen unless you implement these concepts fully into your business and make marketing a key priority for your growth and success.
Nick Williams is an award-winning marketer and business consultant who has had his own service-based businesses since 2002. Nick and his wife Jenna are on a mission to help free service-based business owners from becoming a slave to their business by automating their marketing, sales and customer service so they have more time to spend doing the things they love.
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