What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Hardback)

Beskrivelser af What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

Forlagets beskrivelse

From the creator of CustomerCentric Selling--using the sales story to trigger positive cognitive reactions in prospects, build meaningful relationships, and close more sales ill

Bibliotekernes beskrivelse

The next game-changing sales method--from the creator of Solution Selling! Michael Bosworth, the founder of Solution Selling, teams up with Ben Zoldan to present a framework based on the latest research in brain science to help you sell with greater confidence, effectiveness, and purpose. What Great Salespeople Do explains how to create and deliver the perfect "sales story" to emotionally connect with prospects and build meaningful relationships. Mike Bosworth founded two of the most successful businesses in the B2B sales arena: Solution Selling and CustomerCentric Selling. He is the author of Solution Selling and coauthor of CustomerCentric Selling. Ben Zoldan cofounded Story Leaders with Bosworth, a firm that helps engage, inspire, and influence customers and employees using the sales story.