The Retailing (Paperback)
- Principles and Applications

The Retailing af Paul Freathy, ISBN 9780273655480

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Forfatter: Paul Freathy

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Sprog:	Engelsk
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Beskrivelser af The Retailing

Forlagets beskrivelse: A guide to retailing and retail management, this title provides a comprehensive strategic and operational approach. Drawing upon the knowledge and experience of retail academics and practioners, it offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Illustrations
Bibliotekernes beskrivelse: The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.