Pop Culture (Hardback)
- Stories from Pepsi-Cola's First 100 Years

Beskrivelser af Pop Culture

Forlagets beskrivelse

Pepsi-Cola was originally created in 1898 by a pharmacist who simply took the "pepsi" out of "dyspepsia" as he had created a tonic to cure his neighbour's indigestion (dyspepsia). Weaving together stories of Pepsi-Cola, this text traces its role in the history of pop-culture. colour illustrations

Bibliotekernes beskrivelse

Pepsi-Cola "RM" was one of the first corporations seriously align itself with popular culture in order to market its product. As a result, the story of Pepsi has influenced not only our choice of beverages, but also our way of thinking, speaking, dressing, dancing and laughing. The 100 often astonishing vignettes in Pop Culture traces the fortunes of a simple brown "sugar-and-water" concoction from its humble origins in a turn-of-the-century drug store in North Carolina to its meteoric rise as one of the world's most popular drinks.