Marketing Research (Sampak)
- An Applied Approach

Marketing Research af Naresh Malhotra, David F Birks, ISBN 9780273706892

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Forfatter: Naresh Malhotra & David F Birks

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Sprog:	Engelsk
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Sideantal:	864
Indbinding:	Sampak
Forlag:	Pearson Education Limited
Udgivet:	28-12-2006
Udgave:	3rd Revised edition
ISBN-10:	0273706896
ISBN-13:	9780273706892

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Marketing Research (Paperback, 4th Revised edition. udgave)	DKK 509,46

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Beskrivelser af Marketing Research

Forlagets beskrivelse: In an industry undergoing changes, great opportunities are being created for Marketing Researchers to use their skills to solve the challenges of business environment. This work attempts to help you understand those challenges, build your talents and develop your own insights. It also includes a CD of the software applications SNAP and XSight. 2 Mixed media products ill Contains Paperback and CD-ROM
Bibliotekernes beskrivelse: This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.