It's Not How Good You Are, It's How Good You Want To Be (Paperback)

It's Not How Good You Are, It's How Good You Want To Be af Paul Arden, ISBN 9780714843377

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Forfatter: Paul Arden

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Beskrivelser af It's Not How Good You Are, It's How Good You Want To Be

Forlagets beskrivelse: This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes. 40 illustrations, (some colour )
Bibliotekernes beskrivelse: "It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.