Nyt fra Jim Taylor
Space Race
(Hardback)
- An Inside View of the Future of Communications Planning
|
af
Jim Taylor
Alt om bogen:
|
Tip en ven
Link til denne side
Andre bøger, der måske vil interessere dig:
DKK 439,95 
DKK 232,95 
DKK 158,43
DKK 434,56
DKK 424,66
DKK 183,53
DKK 483,76
DKK 319,95
DKK 439,95
DKK 278,76
DKK 449,95
DKK 459,95
DKK 358,95
DKK 497,95
DKK 442,76
DKK 491,96
DKK 469,95
DKK 438,95
DKK 489,95
DKK 459,16
Beskrivelser af Space Race
- Forlagets beskrivelse
- The discipline of total communications planning, in which agencies coordinate a client's communication across all marketing channels and disciplines, is forcing the media agencies to move into the future. This title deals with the future of communications planning. Illustrations, map
- Bibliotekernes beskrivelse
- Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.
Andre bøger af Jim Taylor
DKK 39,95
DKK 39,95
DKK 260,65
DKK 303,91
DKK 153,78
DKK 165,92
DKK 159,31
DKK 250,80
DKK 154,95
DKK 266,34
DKK 165,92
DKK 169,95
DKK 126,02
DKK 476,19
DKK 199,95
DKK 139,95
DKK 179,95
DKK 139,95
DKK 159,95
