Nyt fra Robert B Cialdini
Influence
(Paperback)
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The Psychology of Persuasion
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| Din pris: | kr. 120,59 |
| Du sparer: | DKK 19,36 (13,84%) |
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4-8 hverdage
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| Leveringspris: | kr 19,00 Gratis levering ved køb over kr 500 - Læs mere |
| Sprog: |
Engelsk
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Beskrivelser af Influence
- Forlagets beskrivelse
- Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them. illustrations
- Bibliotekernes beskrivelse
- "Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
