Foundations of Marketing (Paperback)

Foundations of Marketing af David Jobber, John Fahy, ISBN 9780077125608

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Forfatter: David Jobber & John Fahy

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Sprog:	Engelsk
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Sideantal:	363
Indbinding:	Paperback
Forlag:	Mcgraw-hill Education - Europe
Udgivet:	01-03-2009
Udgave:	3rd Revised edition
ISBN-10:	0077125606
ISBN-13:	9780077125608

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Foundations of Marketing (Paperback, 4th edition. udgave)	DKK 385,33

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Beskrivelser af Foundations of Marketing

Forlagets beskrivelse: Offers comprehensive coverage of the essentials of marketing, rooting theory in real marketing practice. This book includes coverage of developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing. It is suitable for students on introductory marketing courses.
Bibliotekernes beskrivelse: The bestselling "Foundations of Marketing" by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing; brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing; new Ethical Debate boxes stimulate student discussions about socially responsible practice; new Technology Focus boxes examine the growing impact of digital technologies on marketing.