Arbejdet med værdier, identitet og image tjener til at profilere virksomheden såvel eksternt som internt i forhold til medarbejderne. Den klassiske opsplitning mellem intern og ekstern profilering - h...
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Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication. illustrations...
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Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication. illustrations...
Se mere om bogen