Tells marketers across industry how to create white papers using a variety of media, all the while building marketing campaigns to create interest, generate leads, build relationships, and drive sales...
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Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing...
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Goes beyond advice on making a living as a business writer to include the more creative forms of writing. This title includes chapters on writing and selling poems, short stories, novels, and essays, ...
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This book helps to satisfy the great demand for authoritative sourcebooks on how to make a living speaking, training, and running workshops and seminars. A cornucopia of insider tips and step-by-step ...
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Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the W...
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