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Wiley International Encyclopedia of Marketing (Hardback)
Sprog:EngelskWith 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume...
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Marketing Research (Paperback)
af: Naresh Malhotra & David F BirksSprog:EngelskWorking as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authori...
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Marketing Research (Hardback)
An Applied Orientation with SPSS
af: Naresh MalhotraSprog:EngelskIllustrations, ports....
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Marketing Research (Paperback)
An Applied Orientation
af: SPSS Inc & Naresh MalhotraSprog:EngelskIllustrations, ports....
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Marketing Research (Sampak)
An Applied Approach
af: Naresh Malhotra & David F BirksSprog:EngelskIn an industry undergoing changes, great opportunities are being created for Marketing Researchers to use their skills to solve the challenges of business environment. This work attempts to help you u...
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Review of Marketing Research (Hardback)
v. 5
af: Naresh MalhotraSprog:EngelskContains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for impleme...
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Review of Marketing Research (Hardback)
v. 1
af: Naresh MalhotraSprog:EngelskEn del af Review of Marketing Research serienThe Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous bu...
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Review of Marketing Research (Hardback)
v. 2
af: Naresh MalhotraSprog:EngelskProviding state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a d...
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Review of Marketing Research (Hardback)
v. 3
af: Naresh MalhotraSprog:EngelskPart of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empiri...
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Review of Marketing Research (Hardback)
v.4
af: Naresh MalhotraSprog:EngelskProvides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature review...
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