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Prove it Before You Promote it (Hardback)
How to Take the Guesswork Out of Marketing
af: Michael Shermer & Steve CunoSprog:EngelskHow a scientific approach to marketing consistently beats gut intuition Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific ...
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In Darwin's Shadow (Hardback)
The Life and Science of Alfred Russel Wallace - A Biographical Study on the Psychology of History
af: Michael ShermerSprog:EngelskVirtually unknown today, Alfred Russel Wallace was the co-discoverer of natural selection with Darwin and an eminent scientist who stood out among his peers as a man of formidable mind and outsized pe...
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The Mind of the Market (Paperback)
How Biology and Psychology Shape Our Economic Lives
af: Michael ShermerSprog:Engelsk
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The Believing Brain (Paperback)
From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths
af: Michael ShermerSprog:EngelskOnce beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes i...
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Why Darwin Matters (Paperback)
The Case Against Intelligent Design
af: Michael ShermerSprog:Engelsk
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Why People Believe Weird Things (Paperback)
Pseudoscience, Superstition, and Other Confusions of Our Time
Sprog:Engelsk
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Why People Believe Weird Things (Paperback)
Pseudoscience, Superstition, and Other Confusions of Our Time
af: Michael ShermerSprog:Engelsk
