Offers an introduction to the study of organizations and organizing processes. This work is in three parts: it introduces the multi-perspective approach in part one; it presents many ways in which org...
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Et corporate brand er et af de vigtigste aktiver i mange virksomheder. I denne bog har forfatterne Majken Schultz og Mary Jo Hatch i dialog med ledere fra verdensbrands som fx LEGO Gruppen, Novo Nordi...
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This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizatio...
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This text challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organization...
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* A text on leadership giving insight into the minds of CEOs who have been celebrated by the Harvard Business Review over the last decade of the twentieth century. * Represents a broad spectrum of or...
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* A text on leadership giving insight into the minds of CEOs who have been celebrated by the Harvard Business Review over the last decade of the twentieth century. * Represents a broad spectrum of or...
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Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through contributio...
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Presents the works on organizational identity. Ranging from theoretical contributions to empirical studies, the readings in this book address the key issues of organizational identity, and show how th...
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