Covers various aspects of marketing to develop a strategy and increase profit, including advice on how to carry out market research in the digital age and how to use the resulting information to devel...
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Makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. It looks at various useful stages, including: carryin...
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Helps to understand the principles of marketing planning. This title includes such topics as: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies...
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Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding. This title explores the challenges and opp...
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Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide takes readers step-by-step...
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200 maps, photographs, illustrations...
Se mere om bogen
illustrations...
Se mere om bogen