Explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them....
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How our new world -- of texting, social networking, instant messaging and email -- was built and how it has changed the way we relate to everything in our lives...
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* An eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's THE LONG TAILPRIZES:Long-listed for CMI Management Book of the Year: Innovation...
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