Scenario planning is a technique for strategic planning and execution that takes into account the many uncertainties that are the reality of the world. This book explains what scenarios are and are no...
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After radiocarbon dating declared the Turin Shroud a medieval fake, the historical discoveries strongly suggest that this famous cloth, with its extraordinary photographic imprint, is genuinely Christ...
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Two decades after radiocarbon dating declared the Turin Shroud a mediaeval fake, brand-new historical discoveries strongly suggest that this famous cloth, with its extraordinary photographic imprint, ...
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The 2000-year-old mystery solved...
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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can ...
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The recent announcement that Google will digitize the holdings of several major libraries sent shock waves through the book industry and academe. Google presented this digital repository as a first st...
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This collection of images record a connection with ships and the sea and a lifestyle which has largely disappeared This book catalogues the ever changing maritime heritage from the late 40's to date. ...
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"International Marketing". Illustrations...
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An analysis of the ways in which society's explanations of corporate performance are changing. Ian Wilson identifies the responses that corporations must make to remain productive and successful in to...
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