Her ser du en oversigt over bøger af Hermawan Kartajaya
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Think ASEAN (Bog, hardback)
Rethinking Marketing Toward ASEAN Community 2015
Sprog:EngelskExplores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. This title offers fresh perspectives to marketers over the region on the ...
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Attracting Investors (Bog, hardback)
A Marketing Approach to Finding Funds for Your Business
Sprog:EngelskHow can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practic...
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Attracting Investors (E-bog, PDF)
A Marketing Approach to Finding Funds for Your Business
Sprog:EngelskMarketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? The answer: "e;Marketing!"e; Marketing expe...
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Marketing 3.0 (E-bog, ePub)
From Products to Customers to the Human Spirit
Sprog:EngelskUnderstand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in t...
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