Suitable for the beginning student or the experienced public relations practitioner, this title covers the world of public relations with an emphasis on fundamentals such as history and research, as w...
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Covers the world of public relations with an emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects....
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Illustrations...
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This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical ex...
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This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical ex...
Se mere om bogen