Forfatterne bag Innovationens nye tidsalder har formuleret svaret, nemlig brugerinvolvering. Den enkle formel for brugerinvolvering lyder: N = 1 (markedet = 1 unik kunde) og R = G (ressourcerne er gl...
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Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential fo...
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3 Hardbacks Contains 3 Hardbacks...
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