Consumer Behaviour
(Paperback)
-
A European Perspective
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Pensumbog - Foråret 2012
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Beskrivelser af Consumer Behaviour
- Forlagets beskrivelse
- Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures. Illustrations
- Bibliotekernes beskrivelse
- This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
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